Copy and content writer based in Sydney. Creating word alchemy near and far.
Words can transform.
From product launches to client communications, trend insights, website updates, and content strategies, I help purpose-driven brands, founders, and initiatives in health, wellness, and sustainability communicate clearly, engage audiences, and elevate their impact.
With a background in naturopathy, herbal medicine, and years of yoga teaching, I bring subject-matter expertise and storytelling craft to complex ideas — making them clear, inspiring, and actionable.
Beyond these niches, I partner with organisations across industries to deliver high-impact strategy, brand storytelling, thought leadership, and deep-dive content that positions them as leaders in their field.
Words I’ve crafted.
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As part of Deloitte’s website modernisation, I worked across global and local teams to deliver tailored copy and imagery for the New Zealand audience.
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Hype & Dexter serve APAC businesses ready for growth and change. I crafted content that positioned them as authoritative thought leaders in their space.
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Manuka Health needed polished, client-ready copy. I brought both my naturopathic background and copywriting skills to deliver content that connected with their audience.
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For the NZ Herald Travel section, I crafted a first-hand feature article about spotting an anaconda while on an eco-tour in the Bolivian Amazon.
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For NZ Writers College, I developed clear, engaging copy that resonated with the audience and addressed their needs.
Writing Careers: Types of Writing Jobs That Can Earn You Money
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Contributing to Verve Magazine, I created lifestyle content that blended polished storytelling with local relevance for an Auckland audience.
Inspired Favourites at Copia
City Botanics
Diversity Wins at The Alex Sports Bar & Eatery
Let’s bring your ideas to life.
Brand & Narrative Storytelling — founder and brand stories, mission and vision narratives
Thought Leadership & Educational Writing — blogs, articles, guides, ghostwriting
Wellness & Sustainability Content — guides, features, campaign copy
Content Consulting & AI Polishing — messaging audits, AI refinement, SEO/AEO optimisation
About me.
Hi, I’m Danielle. I’ve held professional writing roles across advertising, marketing, journalism, and professional services, delivering everything from punchy social copy to in-depth 2,000-word features.
As a creative writer, I’ve published four short stories featured in an online literary journal, a speculative fiction journal, a paperback anthology, and a coffee table book.
Based in Sydney, I work with clients worldwide bringing storytelling craft, strategy, and subject-matter expertise to every project.
“Danielle…created outstanding content to deadline; her style and tone were an excellent match for our publication.”
— Nichola Meyer, NZ Writers College
Whether your audience is clients, customers, dreamers, or readers, let’s bring your ideas to life with story-driven content that inspires, informs, and empowers.